Lorraine Grula asked:
Online video burst onto the scene and spread like wildfire. Viewership is up to 14 billion videos a month.
The typical online video viewer today spends 158 minutes per month watching online.
In the future, these numbers are predicted to climb even higher. By 2013, just four short years from now, it is predicted that 90% of all online content will be in the form of video. Fiber optic cable will increase capacity so much that eventually, the internet, cable and broadcast television will all merge into one.
Viewer options will increase. Instead of a mere 200 channels, viewers will be able to choose any video ever put online. That’s enough video to make a stack of DVDs from the earth to the moon!
Not only will video choices be plentiful, but video will also be interactive, responsive, and more versatile than today.
Right now, when you watch TV, chances are you are in coach potato mode. The show plays and you stare out it, no movement required.
I’m sort of a fan of coach potato mode, but sometimes I do wish there were more. Now there is. Online video has become interactive. Online video now cares about what I think and asks me if I want more. Interactivity gives me, the viewer, more control and more options. If I am enticed by the content, interactivity can hold out more information that I can either access or ignore.
An interactive video can link to any other site on the web. It can integrate interesting tangents or side bars without dragging the show out to an interminable length. (Defined as anything over two minutes in this impatient world!)
That’s the benefit of interactivity for the viewer. As a producer, online interactivity gives me even greater opportunities. Interactive video offers me options for communicating in a whole new dimension. I can easily and quickly cover a vast range of topics without diverting attention from the main point. I can refresh the show without re-shooting it. I just update the interactivity, which is much less time consuming and costly. I can link to any site on the web, integrating a massive quantity of information if necessary. I can stick an advertisement inside my show without interrupting the story, thereby not irritating people who have no desire to purchase but giving folks who might an opportunity to explore.
In short, interactivity takes what we have known and loved since the first flickers of Uncle Miltie drifted through the airways and transformed it into a whole new genre. Something a guy like Captain James T. Kirk will experience as ubiquitous and essential to everyday life.
Interactive video is one of the most promising of technologies to come along in a while, and in this day of technological wizardry like laproscopic eye surgery or GPS mounted on your dashboard, that’s saying a lot.
On a technical level, interactivity is achieved by superimposing a flash overlay on top of the video file. The flash overlay remains a separate digital entity, but appears to the viewer to be part of the picture.
You Tube interactivity is referred to as annotations, and right now is rather limited in scope. Other online video platforms offer interactivity too. Many of them use it for kicks right now (One service is even called KICK) but some of the more business-minded companies are developing video activity for commercial use.
As with anything, the more video interactivity can be utilized in the commercial sector, the more quickly and rapidly it will develop and spread. For people who want to use online video for business and marketing, interactivity will no doubt prove to be huge.
As the online marketplace grows, more and more businesses will use video as the primary mode of communicating with website visitors. Online video with interactivity will no doubt prove to be the most effective.
Preliminary research shows early adopters of interactivity for commercial use are experiencing increases in sales and customer acquisition in the range of 63% click through rates. With banner ad “blindness” rendering banner adds virtually useless (.2% click through), video interactivity promises to become an integral part of any marketing campaign. Even compared to standard video, the current gold standard in online communication, interactive video has shown to be ten to fifteen times more effective.
More effective, more versatile, most cost-effective and less time consuming. Doesn’t take an Einstein to figure out that combination is a winner.
Online Video Broadcasting
Online video burst onto the scene and spread like wildfire. Viewership is up to 14 billion videos a month.
The typical online video viewer today spends 158 minutes per month watching online.
In the future, these numbers are predicted to climb even higher. By 2013, just four short years from now, it is predicted that 90% of all online content will be in the form of video. Fiber optic cable will increase capacity so much that eventually, the internet, cable and broadcast television will all merge into one.
Viewer options will increase. Instead of a mere 200 channels, viewers will be able to choose any video ever put online. That’s enough video to make a stack of DVDs from the earth to the moon!
Not only will video choices be plentiful, but video will also be interactive, responsive, and more versatile than today.
Right now, when you watch TV, chances are you are in coach potato mode. The show plays and you stare out it, no movement required.
I’m sort of a fan of coach potato mode, but sometimes I do wish there were more. Now there is. Online video has become interactive. Online video now cares about what I think and asks me if I want more. Interactivity gives me, the viewer, more control and more options. If I am enticed by the content, interactivity can hold out more information that I can either access or ignore.
An interactive video can link to any other site on the web. It can integrate interesting tangents or side bars without dragging the show out to an interminable length. (Defined as anything over two minutes in this impatient world!)
That’s the benefit of interactivity for the viewer. As a producer, online interactivity gives me even greater opportunities. Interactive video offers me options for communicating in a whole new dimension. I can easily and quickly cover a vast range of topics without diverting attention from the main point. I can refresh the show without re-shooting it. I just update the interactivity, which is much less time consuming and costly. I can link to any site on the web, integrating a massive quantity of information if necessary. I can stick an advertisement inside my show without interrupting the story, thereby not irritating people who have no desire to purchase but giving folks who might an opportunity to explore.
In short, interactivity takes what we have known and loved since the first flickers of Uncle Miltie drifted through the airways and transformed it into a whole new genre. Something a guy like Captain James T. Kirk will experience as ubiquitous and essential to everyday life.
Interactive video is one of the most promising of technologies to come along in a while, and in this day of technological wizardry like laproscopic eye surgery or GPS mounted on your dashboard, that’s saying a lot.
On a technical level, interactivity is achieved by superimposing a flash overlay on top of the video file. The flash overlay remains a separate digital entity, but appears to the viewer to be part of the picture.
You Tube interactivity is referred to as annotations, and right now is rather limited in scope. Other online video platforms offer interactivity too. Many of them use it for kicks right now (One service is even called KICK) but some of the more business-minded companies are developing video activity for commercial use.
As with anything, the more video interactivity can be utilized in the commercial sector, the more quickly and rapidly it will develop and spread. For people who want to use online video for business and marketing, interactivity will no doubt prove to be huge.
As the online marketplace grows, more and more businesses will use video as the primary mode of communicating with website visitors. Online video with interactivity will no doubt prove to be the most effective.
Preliminary research shows early adopters of interactivity for commercial use are experiencing increases in sales and customer acquisition in the range of 63% click through rates. With banner ad “blindness” rendering banner adds virtually useless (.2% click through), video interactivity promises to become an integral part of any marketing campaign. Even compared to standard video, the current gold standard in online communication, interactive video has shown to be ten to fifteen times more effective.
More effective, more versatile, most cost-effective and less time consuming. Doesn’t take an Einstein to figure out that combination is a winner.
Online Video Broadcasting
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